About bMobile

A quarter-century ago in Boise, a bakery asked us to move its route sales from clipboards to screens. bMobile said “yesAI and never left the road. From that single truck in 1998, we now power 1000+ distributors across bread, beverage, dairy, and convenience store supply.

From Simple Beginnings to Route Technology Leaders

bMobile’s story began over two decades ago with a small team building accounting software for local businesses. We were driven by one goal: to make business operations simpler and smarter.

Everything changed when one of our bakery distribution clients asked if we could help manage their route deliveries. We listened, we learned, and we built. What started as a single request became the foundation of a complete route technology platform.

bMobile Truck
25+

Years of Excellence

300+

Growing Businesses

1000s

Trusted Users

Today, in the third decade of the 21st century, thousands of users across America trust bMobile to run their delivery operations with confidence and clarity. From bakeries and snack distributors to coffee roasters and food service companies, our software now powers more than 300 growing businesses on the road to better performance.

bMobile DSD Journey

Powering Every Step of Your DSD Journey.

At bMobile, we believe route software should do more than track deliveries; it should simplify how businesses move, sell, and grow. That belief has shaped every product we've built.

We've designed every dataset, every user journey, and every screen for clarity and speed. Whether you manage presale routes, mobile invoicing, truck inventory, or returns, bMobile gives your team a clear path from warehouse to delivery to accounting — all in one platform.

Where We Come From Matters

Before bMobile became a product company, we operated as a service-based company. That background shaped the way we treat customers even today.

Because of those roots, we don’t just deliver software — we take full responsibility for the product and the customer experience that comes with it. If something does not work the way it should, we see it as our responsibility to make it right.

This mindset is part of who we are.

Our Approach to Customer Success

We are highly focused on customer success. For us, it means going beyond support tickets or troubleshooting.

We actively track how customers use the product:

How-often-features-are-used

How often features are used

Where-teams-are-benefiting

Where teams are benefiting

Where-they-might-be-facing-hurdles

Where they might be facing hurdles

What-changes-are-improving-their -day-to-day-work

What changes are improving their day-to-day work

By reviewing usage data periodically, we help customers experience the full value of the product. If something is under-utilized, we guide them. If something is slowing them down, we fix it.

Driving Change, Not Just Replacing Systems

Team collaborating to drive change and improvements

We believe good software should create positive change in a customer’s business.

So we actively look for areas where we can introduce better practices. If a customer is not using route management, we show them how it can help. If they are not tracking returns properly, we help them change that. If they can improve revenue through better ordering, we guide them there too.

We are not just a platform.We are a change partner — helping customers improve operations, reduce effort, and even grow revenue.

Our Promise

We’re proud to be a company that’s grown not through hype, but through trust — trust earned from every client who’s relied on us day after day to keep their routes running smoothly.

We continue to build software with purpose, shaped by real customer stories and powered by a love for technology that makes life on the road simpler.

What Makes Us Different

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Premium product without the premium price

We believe powerful software should be accessible to every distributor. bMobile offers the strength and reliability of an enterprise platform with real-time route visibility, mobile invoicing, and complete ERP integration. It delivers all of that value without an inflated cost, built for hardworking businesses that deserve top-tier technology at a fair price.

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Crafted with passion, not pieced together

We build with purpose, not patches. Every line of code in bMobile is created from the ground up using modern technology. There are no shortcuts and no legacy layers hiding behind the screen. Our team continues to innovate, improve, and refine so our customers always have a dependable system they can grow with.

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The Integrators at Heart

Before we became a route technology company, we started with accounting. That foundation shaped the way we think about data and decisions. Every sale, route, and invoice in bMobile connects back to your financials. You see the full picture of your business in one place, from warehouse to books.

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Peace of Mind, Delivered

At bMobile, we believe technology should make work feel lighter. Our software is built to improve the daily work-life quality of the people who keep DSD businesses moving — from warehouse teams to delivery drivers to back-office staff. For owners and operators, it means peace of mind: real-time visibility, accurate data, and a partner who understands the pressures of distribution.      

Execution That Stands Apart

Many software vendors hand over a product and leave the rest to the customer. We don’t work that way.

We stay closely involved during onboarding so customers do not feel the weight of the transition. Our teamtakes care of the important steps:

Moving-data-safely-from-your-old-system
Moving data safely
from your old system
Setting-up-integrations-with-your-accounting-or-ERP
Setting up integrations with your accounting or ERP
Making-sure-the-system-fits-the-way-your-business-actually-runs
Making sure the system fits the way your business actually runs
Training-both-office-teams-and-field-staff
Training both office teams and field staff

We see go-live as a shared responsibility, not a hand-off. This approach is one of the reasons many of our customers say our execution feels different.

Agile and close to the customer

We are a lean, agile team. Customers often talk directly with people who help shape the product. When a pattern of needs shows up across customers, we respond and improve the product.

Changes do not sit in a queue for years. We listen, prioritize, and act.

bMobile is part of a family owned group of software companies. We have grown through hard work, careful investment, and multiple acquisitions, not by chasing quick exits.

We have no private equity or venture capital pressures. That means we can focus on long term value, stable pricing, and strong support for the industries we serve.

Family owned,
long term view

Handshake in a warehouse

Ready to Transform Your Route Operations?

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