Route Management that
thinks beyond miles

Here’s a simple, practical way to plan routes that respect time, demand, and value—not just distance.

Start with today’s route

Because your day is never that simple.

Demand shifts

Demand shifts by the hour

Out of stock

Stores run out of stock

Delivery windows

Delivery windows move

Time varies

Time in store varies

Most distributors assume routes don’t change: same customers, same order, same path. So why bother with a route optimizer?

The common view (and why it fails)

What many teams do
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    Plan by region and number of stops

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    Repeat yesterday’s sequence

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    Measure distance saved, not value delivered

What really happens
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    A low-selling stop eats 25 minutes you don’t have

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    A high-value stop gets missed because of a small delay

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    Trucks are loaded in a way that slows unloading at every stop

Result: The map looks neat, but the day runs long and margins slip.

Our challenger view

Plan for value per minute, not miles alone.

Demand-weighted routing

Prioritize stops by quantity/volume and sales value. Hit high-value, fast-moving stores first. Safely push low-demand stops when the math says so.

Delivery windows + dwell time

Include store receiving hours and typical time on site. Don’t arrive early if you’ll only wait.

Smart skip logic

If a store won’t stock out today, move it to the next service day. Use data, not guesswork.

Load-first planning

Plan the truck so fast-moving items are easy to reach for early stops. Less digging, faster turnarounds.

Value-Per-Minute Calculator

See how much each stop is really worth to your business

$127

Avg. stop value

18 min

Avg. dwell time

$7.06

Value per minute

Optimize. Learn. Reorient.

A continuous improvement cycle that gets smarter every day

Optimize today
Optimize

Build routes on demand, windows, dwell time, and cost

Learn tonight
Learn

See what slowed you down (a dock, a door, a line)

Optimize tomorrow
Reorient

Adjust start time, stop order, loading order, and skip list

Continuous Improvement Dashboard

Track your optimization progress week over week

Time per route -23 min (↓12%)
Revenue per hour +$47 (↑18%)
Customer satisfaction 94.2% (↑13.1)
30-Day Improvement
30-Day Improvement chart

Practical tools that work

Five powerful dashboards designed specifically for food and beverage distributors

Delay Forecasting Dashboard

Predicts late arrivals before the truck leaves

Uses: Past dwell times, planned sequence, delivery windows, traffic outlook

Route B: At Risk to finish Late
Current:
6:15 PM
Target finish:
5:00 PM
Delay risk:
75 minutes
Recommended Actions:
All Routes Overview
Route A Mike Rodriguez
4:30 PM 16 stops
Route B Sarah Chen
6:15 PM 18 stops
Route C James Wilson
5:45 PM 14 stops
Time Savings Forecast
2.3 hrs
Total time saved today
$127
Cost avoided

On‑Time Performance Dashboard

Track delivery performance across routes, drivers, and customers

94.2%
Overall on‑time delivery rate (target: 92%)
Route A (Downtown)
96.2% +2.1%
Route B (Suburban)
89.4% −1.3%
Route C (Industrial)
93.7% +4.2%
Mike Rodriguez
Routes: A, C
97.8% top
Sarah Chen
Routes: B, D
91.2% good
James Wilson
Routes: E,F
88.9% improving
Fresh Market Chain 12 stores
98.1% high impact
Fresh Market Chain 8 stores
85.3% medium impact
Metro Food Distributors 6 stores
92.7% high impact
Improvement Actions
Route B needs attention

89.4% on‑time rate (below 92% target)

Corner Store Group

85.4% on‑time rate across 8 stores

Real‑Time Tracking Dashboard

Live Truck location and stop‑by‑stop ETAs

Early/late risk alerts | Long dwell monitoring | Automatic customer updates

Live Fleet Status
Truck 247
Mike Rodriguez
2:15 PM
Next ETA
Current Location
Main St & 5th ave
Next Stop
Fresh Market Downtown
Progress: 8/12 stops 4 remaining
Recent Activity
Truck 247
Delivered to corner Market – 12 min dwell
2:08 PM
Truck 156
ETA updated: arriving 15 min early
2:05 PM
Truck 092
ALERT: Still at Valley Fresh (25 min)
2:02 PM
Truck 156
Sarah Chen
3:45 PM
Next ETA
Current Location
Industrial Park Loading Dock
Next Stop
Valley Fresh Grocers
Progress: 6/14 stops 8 remaining
  • Long dwell time detected
  • Running 25 min behind
Truck 092
James Wilson
1:50 PM
Next ETA
Current Location
Highway 101 Northbound
Next Stop
Metro Food Centre
Progress: 10/12 stops 2 remaining
  • 20 min ahead of schedule
Store Notification
Fresh Market Downtown
Truck arriving in 7 minutes
notified
Metro Food Centre
Early arrival – ready to receive
ready
Valley Fresh Grocers
Running late – adjusted receiving window
adjusted

Real‑Time Adjustment Dashboard

Intelligent inventory reallocation and route changes

Emergency Request
Customer:
Valley Fresh Grocers
Request:
50 packs of bread (emergency)
Nearest truck:
Truck 156 - Sarah Chen
Distance:
Valley Fresh Grocers
System Analysis
Valley Fresh
Stockout Risk: HIGH
Sales Value: $340
Metro Food
Stockout Risk: LOW
Sales Value: $280
Driver Status
Time remaining:
3.2 hours
Finish on Time:
Low risk
Overtime:
None projected
Impact Summary
Revenue optimization
+ $60
Customer satisfaction
Maintained
Driver Finish Time
On schedule
New Route Plan
Valley Fresh Grocers – 3:10 PM (adjusted)
Metro Food Centre – 4:45 PM (partial)
Metro Food top‑up – Tomorrow 9:00 AM

Route Expense Dashboard

Track costs and profitability across all routes

Expense Breakdown - Route
Fuel $45.60
Tolls $12.50
Driver Pay (Regular) $180.00
Parking $8.00
Dock Fees $15.00
Total Expenses $261.10
Key metrics
$16.32
Cost per stop
$0.61
Cost per case
9.2%
Cost ratio
90.8%
Profit margin
Profitability Summary
Route Revenue $2850.00
Total Expenses -$261.10
Net Profit $2588.90
Cost Optimization
Fuel efficiency: 10.65 per 100 cases

Send your stops and windows; we’ll return a plan you can use.

Start with today’s route