Revenue leakage
Why is my margin thinner than last year when I'm selling the same volume?
- Price variance. Two accounts, same case, different price.
- Discount depth. Who is getting a break, and who authorized it.
- Promotions still running weeks after they were supposed to end.
- Customer attrition. Accounts ordering less, month over month.
Why it matters: Customers rarely announce that they're leaving. They just order a little less each month. Catch it early and it's a phone call. Catch it late and it's a lost account.