{
  "gatting-roche": {
    "name": "Gatting Roche",
    "role": "Content Manager",
    "image": "/assets/img/author-img.png",
    "imageAlt": "Gatting Roche - Content Manager",
    "bio": [
      "Gatting is the Content Manager at bMobile, where he leads the content team and helps shape the brand’s voice across product, marketing, and go-to-market efforts. He has close to 16 years of experience in content marketing and corporate communications, with a background that includes consumer internet, internet security software, and SaaS product engineering companies. Over the past five years at bMobile, he has focused on sharpening product and brand messaging, guiding content strategy, and creating content that makes complex products easier to understand and easier to connect with.",
      "Outside work, Gatting is drawn to classic country music, enjoys exploring the softer side of bass-driven sound, and loves discovering country cuisines and the stories behind them."
    ]
  },
  "eric-christiansen": {
    "name": "Eric Christiansen",
    "role": "Senior Software Consultant",
    "image": "/assets/img/author-img.png",
    "imageAlt": "Eric Christiansen - Senior Software Consultant",
    "bio": ["Eric Christiansen is a seasoned product and industry expert with over 25 years of experience working at the intersection of technology, operations, and distribution. His career has been built on the field, alongside businesses navigating the real challenges of growth, complexity, and change. Over the years, Eric has worked closely with companies across the food and beverage sector and a wide range of small to mid-sized enterprises, helping them modernize operations, streamline route-to-market strategies, and make practical use of technology without losing sight of day-to-day realities.",
     "His approach has always been grounded in execution. He understands what works, what breaks, and what actually scales because he has seen it play out firsthand across hundreds of implementations. More than just a product expert, Eric has acted as a long-term advisor and mentor to leadership teams, guiding them through operational transformation, system adoption, and the often messy process of aligning people, process, and technology. He brings a steady, experience-driven perspective that focuses on what delivers sustained value."]
  }
}