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Route Optimization: Is it right for you?

Tags: optimization, route, sales, stops, delivery, time, money, order, management

Route optimization has become a great solution for many businesses.  The optimization solutions are not something to be taken lightly on the budget, though.  bMobile has spent some serious time trying to create a few different models for our customers.  We found that their needs primarily fit into two groups, and the requirements are not sophisticated.

Group one are small to medium size companies with field based sales/delivery representatives that see many customers on the same day of the week regularly, and the schedule does not change often.

Group two are small to medium size companies with field based sales/delivery representatives that see groups of customers on varying schedules, or on demand.  A second sub set of this group is field based representatives that may or may not start or stop at the loading point.

The key Question one must ask about optimizing your routes is: How often does the stop sequence change?

  • If seldom:

    • bMobile route optimization Level 1 allows the administrator to set up the standard routes, and only optimize when things change.  This means new stops are entered on a regular, repeating route, and optimization will re-sequence stops based on chosen criteria and show them on a map.

  • If often:

    • bMobile route optimization level 2 fits this scenario.  The solution is meant to be run once, when the representatives are ready to walk out the door for the day, or in the field as things change throughout the day.  The delivery or visit schedule changes day to day.  Whether receiving off-route calls, or starting or ending in a different place, the system allows you to manage and re-optimize on the device along the way.


Now for the brass tax: what does it cost?  Our analysis of the market discovered solutions that cost between $30 and $50 per truck, per month.  Since we created a solution with some key functions, but without other unnecessary ones that our customers said were not needed, our system ranges from $5 per user on the low end, to $20 per user on the high end.  Pricing depends on scope of functions, and usage level.

 We took the needs of our customers into account when including key features such as:

  • Address verification – receives verified and Latitude and Longitude coordinates, which are then saved in stop information.

  • Latitude and Longitude update – adjusted stop point coordinates can be recorded on the device, i.e.-when navigation to the back of the store may be better.

  • Time Window for delivery – Stop time window information can be factored for optimization, i.e.-receiving dock is open from 6am to noon.

  • Start and End Point – For level 2 users, devices can use current location to define the starting point, and use a different address as the end point for the day.

  • Additional Stops - Level 2 users can add new ad-hoc stops during the day and re-optimize, for new customer visits on-demand.

  • bMobile wants to be the choice for integrated Route Optimization and Mobile Order Management solutions, but more importantly, we want to be a partner in your business success.

Contact us today for a demonstration of how our new Route Optimization solution can help you organize your stops to save time and money, and increase possibilities for new revenue!

-by Jeremy Russel,

Sales Manager

bMobile Software


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